Hype is a weird thing. More often then not, it can be the destroyer of new experiences. Or — rarely — it can be justified. Well, I'm proud to report that even in 2018 good things do still happen, and the hype surrounding Lola Tried is indeed justified. They proved it at a nice little show with the brilliant Marmalakes at The ABGB in south Austin on Saturday night, Aug. 18.
I don't know the story behind the three small decals of black block letters that spell "BUD" on Marmalakes' guitarist and songwriter Chase Weinacht's Gretsch. But somehow the "B" ended up on the floor of Precision Camera - where I plan events - after the band played a little show at the store last March during SXSW. That festival tends to stretch musicians and gear to the brink — and this little "B" was just another victim of the marathon week. Having been there myself, I could not help but rescue it. So, I picked it up and threw it on my desk.
That SXSW show was my first experience with the warm, triumphant and oddly nostalgic tones constructed by Weinacht along with percussionist and fellow vocalist Josh Halpern. Their tunes have been gracing my everyday playlist ever since.
On Saturday at the ABGB, I was relieved to see - and let's be clear, I had nothing to do with it - a brand new "B" was in place of the fallen letter on the guitar, everything was just in the world and there was a big crowd packed inside ABGB to support the duo. The boys didn't disappoint with a nice set building into crowd favorite Vittoria to close out the night.
Marmalakes has a wonderful quiet to loud dynamic that seems to come out of nowhere. And the toasty tone of Weinacht's' guitar paired with the unique yet classic sound of the band's vocals warms my soul - like mom's chicken soup.
Surely you've seen those videos of fighter pilots training in those massive, spinning centrifuge machines. In seconds, the enormous machine spins to life and the jump-suited pilot is violently forced back into their seat and their cheeks compress into their face, eyes and neck bulging until - inevitably - they blackout from the G-forces.
Seeing Lola Tried is kind of like that.
Ok, I didn't black out. But it was awesome, and I was bummed when it was over - the true test of any show. The four-piece band, which is fronted by hair-slinging wild card Lauren Burton, is pure energy manifest. In this case, you can believe the hype.